the story? no this is a fairy tale.

​

'Yoga & You', a conceptual branding project specifically designed for a yoga app that includes lessons, tracking yoga journey, and a community hub. The serene color palette and harmonious fonts were meticulously chosen to instill a visually balanced and calm aesthetic, seamlessly aligning with the app's purpose of promoting inner calm and balance. The playful logo adds a touch of whimsy, perfectly reflecting the collaborative spirit embodied in the brand identity.