hi, i'm esra: an art director specialised in conception, branding, ui/ux design, and social media.
origin of symmetry.
challenge.
It is necessary to set the brand apart from other studios in order to demonstrate architectural ingenuity uniquely.
challenge accepted!
Sometimes you need to look back to the past to take a step forward in the future.
the story? no this is a fairy tale.
​
Enter the realm of 'Origin of Symmetry,' a visionary branding endeavor for an architecture studio that pays homage to the marvels of the built world.
Recognizing the inherent coolness of architecture studios and the captivating allure of their creations, the challenge was clear: how to showcase these wonders uniquely? The answer lay in embracing simplicity – a return to the basics with the timeless power of the golden ratio. This simple yet potent element became the cornerstone, embodying perfection, beauty, and timeless elegance. In the branding, the emergence of golden ratio-inspired lines will be witnessed, bold typography, and a dusty yet vibrant color palette, all set against a backdrop of dark main colors.
Deliberate play with text alignment, image selection and sticky scrolling animation brings the concept of perfection to life and becomes not just a showcase but an integral part of harmonious beauty.