hi, i'm esra: an art director specialised in conception, branding, ui/ux design, and social media.
circular
ideology.
challenge.
Crafting a visually striking and recognizable brand identity for Circular Ideology, a non-profit organization promoting sustainability and a circular economy.
challenge accepted!
Introducing a distinctive design element, a green neon brush stroke, to be flexibly used throughout the layout.
the story? no this is a fairy tale.
"Circular Ideology" stands as a visionary project, demonstrating the art of crafting a compelling brand identity for a non-profit organization dedicated to supporting the principles of a circular economy and sustainability.
The challenge at hand was to design an impactful visual identity that not only catches the eye but also strengthens the brand positioning of Circular Ideology, enhancing its credibility in the eyes of potential supporters. The solution unfolded through the creation of versatile design elements, notably the distinctive green neon brush stroke, strategically employed throughout the layout. This brush stroke serves as a literal highlight, accentuating crucial aspects and imparting authenticity, casualness, and a touch of naturalism.
Complemented by thoughtfully selected authentic imagery and a modern, confident font, the brand exudes a harmonious blend of innovation and eco-consciousness.