hi, i'm esra: an art director specialised in conception, branding, ui/ux design, and social media.
and other furniture.
challenge.
Overcoming the prevalent trend of copycat designs in the furniture industry, where many brands lack distinctiveness and originality.
challenge accepted!
Embracing the unconventional “other” path to carve out a unique identity, "and other furnitures." defies industry norms by combining bold, futuristic, modern, and retro aesthetics.
the story? no this is a fairy tale.
"and other furniture." emerges as a distinctive furniture brand, faced with the challenge of standing out in a market saturated with homogenous designs, the solution was found in embracing an unconventional approach – choosing the "other" path.
By doing so, the brand not only defies the norms but sets a new standard for bold, futuristic, modern, and retro aesthetics. The essence of the concept lies in the seamless integration of rounded elements, extending from the overall layout to the font design itself. This cohesive approach is mirrored in the carefully curated color palette, exuding soft yet retro vibes that harmonize with the vintage aesthetic of the font.
The strategic use of outlined elements in the furniture designs serves to accentuate the importance of craftsmanship, elevating the brand's identity and reinforcing its commitment to originality in every piece – a testament to the brand's dedication to redefining the boundaries of furniture design.